Whilst the world of blogging is still relatively new the genres have become vast. More and more often we see the term lifestyle blog but what does this actually mean?
I started my first blog (it was about hair) back in 2010 when I was working in London as a hair colourist and most of the readers were other hairdressers. I totally get why blogging has become so popular. Being able to create your own little world, tailored to your own taste and interests. Where there are no boundaries over what you should and shouldn’t write about. What I love is how democratic the whole thing is. Anyone can start a blog and if they are interesting enough will build a following and potentially a successful career. To write for a magazine in London these days you need to have rich parents who can afford to pay for everything whilst you go to University before working for free as an intern. In the next 10 years most of the magazines or newspapers you read will be from the point of view of someone white and middle class. There’s nothing wrong with being white or middle class. But the lack of diversity due to the restrictions it takes to get your foot in the door potentially leaves the whole thing a bit boring. That’s one reason why magazine sales are going south.
A lot of my friends aren’t blog readers and when I told them I’d started a lifestyle blog some said. What is that exactly? In my mind this blog covers the topics I’m interested in based on my day-to-day life. Fashion, skincare, food, spirituality, travel etc making it a lifestyle blog. Many bloggers start off writing about one topic such as beauty or fashion. As they become more established and their following grows bloggers often add new interests, becoming a lifestyle blogger. Partly to supply the increasing demand from their followers and also as a business decision. By broadening your content you attract more people and potentially increase your following which makes your blog more powerful. So, generally a lifestyle blog will cover several topics based on the authors lifestyle.