If you are a creative person looking for a space to express yourself then starting a blog is a great option. In this post I share the reasons why I love blogging and the secrets I believe are necessary to succeed.
I can’t tell you how happy having my blog makes me. It gives me a sense of freedom to create new content and express myself creatively. At times it’s been frustrating and challenging when things don’t come out as I’d hoped or my skills haven’t matched up to those of my peers who inspire me. But, as time goes by my skills get better and seeing the improvement in the quality of my work is so satisfying. As things progress I’m learning how it’s possible to make a career out of blogging, but in order to make success more likely there are some do’s and don’t that I live by.
It’s easy to see the lives of superstar bloggers and want in for the fame and the perks, it might even seem like an easy way to become rich or famous. I believe what’s led to their success is their authenticity and genuine interest. The leaders in this industry started before anyone knew how lucrative blogging would become. When they started they weren’t offered free clothes, vacations or sponsorship’s. They did it because they simply wanted to create and share and I believe this is a vital factor in their success.
By loving what we do and honing our skills though drive and passion, it begins to shine. I believe it’s that spark combined with patience and dedication that makes the chance of success more likely.
Things I love about blogging.
I love to create but I’m easily bored. Blogging is perfect for me because it requires many different skills from photography, retouching and writing – not to mention styling and being in front of the camera. All these things combined ensure I’m constantly moving between tasks which is perfect for me. It’s ever evolving and there are endless options. When I started this blog fashion wasn’t a priority for me, I had more interest in skincare and lifestyle. Nobody’s more surprised than me that my current focus is on menswear but I’m sure this will shift again with time. Connecting with people online is amazing and I’m in touch with other like-minded content creators which is great.
Originality is key but it should be organic.
All the time I hear people saying you need to be different but not everyone styles themselves in a way that particularly stands out in a crowd. This is absolutely fine, but what isn’t is emulating someone else’s style in the hope of replicating their success, this is ultimately fake and people will see right through it. If you have a specific sense of style then I say go with it, even if it’s not completely unique. It’s better than forcing something that isn’t really you just to stand out from everyone else.
Don’t be a selfish blogger.
By this I mean don’t make it all about you and what you are getting out of it. I often check in with myself to make sure my motives aren’t completely self serving. When I recommend something I ask myself, is this of use to my followers and will they benefit from it. At some point the offers start coming in for brands wanting to send things and it can be tempting to say yes to everything because it’s for free. It’s especially tempting if a company is offering to sponsor a post. Unless you really love the product and feel it’s going to add value to your followers then do not do it. Lastly, out of respect to the brands I only accept pieces if I believe I can offer something in return. These aren’t free gifts and they cost money to produce. The brand is expecting exposure and potential customers by sending pieces out. When it’s the right match then I gladly accept products. Then my focus is on doing my best to create content that is of value to the brand, my followers and myself.
If you go into this with a passion to create and share what you love then you are on the right track. If you put yourself out there and constantly push to raise your personal bar then no doubt your blog will grow, slowly but surely. Be patient, be consistent and think of others before yourself to ensure longevity. The internet is saturated with fashion and beauty bloggers but don’t let that put you off, unless you are doing it for the money or fame. If you go into it with passion then that’s enough because you will enjoy it and if you are good at it then sooner or later the rest will follow.