IMG_3486

IMG_3535

IMG_3483The weather here has been so nice and hot that I’ve been taking it slow in loose comfortable pieces with bare feet in the house and garden. I have avoided heading out as much as possible, instead I prefer to stay cool indoors or sunbathe in the garden – well it is summer after all! Today however the sun has not made an appearance so I decided to get out my new denim shirt from Only & Sons that I have wanted to wear for a while. The JAWS t-shirt is super old, I completed the look with some rolled up chino’s and a pair of battered Converse.

To see more images check out my Instagram.

IMG_3131new

IMG_3103

IMG_3064

IMG_3176

I recently discovered ONLY & SONS, a cool menswear brand which offers high-quality and effortless styles. Today I’m wearing a pair of their tailored denim shorts with white spotted detailing. I like this brand because the quality is really good and the relaxed undone style is right up my street. I completed the look with some casual shoes from Zara, a black t-shirt from Topman and a watch from BERING. Lucky for me I don’t have to wear a suit to work so this is a look I feel comfortable in during the week and for after work drinks with friends.

IMG_2960

I’m so tired today and struggling to get motivated, I’m not sure why as I slept plenty last night. I guess it’s just one of those days. Since forever I have been a hardcore coffee lover both the taste and the energy kick have me hooked but I’m always looking for a healthier alternative so as to cut down on the amount I drink. My quest for self improvement runs from health & nutrition through to fitness with a heightened level of spirituality. It’s not that I’m unhappy with myself I just believe there is always room for improvement and we should never stay in a position of being too comfortable. If you’re a regular reader here you will know that I’m currently testing out the many cool and independent brands in Germany. My latest discovery is ŝelosoda. This is a naturally caffeinated cascara brew made from sun dried coffee cherries which originate from the volcan Barú slopes in Panama. This gives me the perfect midday kick with the bonus of no added sugar. Cheers! I would really like to drink this in a tall glass mixed with a good golden tequila and ice. I bet this would put me straight into party mode after a long week at work.

I was so excited to receive a stylish new watch this week from the Danish watch company BERING. It has a classic and minimal chronograph face with a stylish brown strap that I love. The style is versatile so I can wear it with both smart and casual clothes. Bering watches are inspired by arctic beauty and the brand have been campaigning for the protection of polar bears in the wild since 2011. This year they have created a limited edition watch that is available from September with $15 from each charity watch sold being donated to the “save our sea ice” campaign.

IMG_2956

I’m super excited as I was just invited to London and I have been craving a trip to my hometown for months. I’m already searching for the latest hot spots as I will be sure to take loads of photo’s to share with you. Below are some new items I’m loving this week.

An eye mask is essential during the summer months to prevent waking up at 6 am. The deodorant from Brooklyn Soap Company is brilliant, it smells good and get’s the job done using only natural ingredients. My dog loves the Aesop animal body wash, lemon, tea tree and spearmint leave his coat shiny and fresh. Art Theory is a little book that I picked up at Kunst Museum Stuttgart I keep it in my travel bag with a pen to note down the artists I would like to study in more detail. My green leather wallet get’s better with age which is good as it’s really old. The Denman barbers comb is made from anti-static carbon and works like a dream. Lastly the camera on my new i phone is so good which has inspired me to take lot’s more photo’s for Instagram.

Enjoy the rest of your week!

IMG_2879

Since the days of MySpace I slowly but surely came around to most of the new social media channels. It started off as a fun way to connect with friends and document my life with no serious intentions. These days social media is a strong part of my business.

A couple of years ago I co-founded Intensae Nail Lacquer, a premium yet cool collection of 5-free nail lacquer. When my business partner and I launched we had little budget for PR yet we new it was key to get into the major magazines such as Vogue, Harpers Bazaar, Elle and InStyle. We created an Intensae Twitter account and used it as a tool to connect with the key beauty editors, swap e mail addresses and get samples of our product into their hands. All the magazines I mentioned have featured Intensae at some point which has created valuable brand exposure that led to new customers and retailers. Without Twitter I doubt we would have had the early success.

My business partner Christian Roman is also a photographer, his skills have made an invaluable difference as he creates strong visuals to tell our brand story. Advertising campaigns and studio produced product shots are boring as hell on social media which explains why the big brands love to work with style bloggers. It’s behind the scenes and “real life” shot’s that really capture peoples attention. The cool and creative Instagram accounts I follow are usually preplanned and curated, even when it looks like it hasn’t been staged. Recently I started a personal Instagram account in addition to my brand account. It started off as a bit of fun but now I run it seriously in combination with this blog and my Twitter account. I am now so interested in independent brand’s, healthy living and men’s style and grooming that I decided to share this via my own blog as a hobby. In order to connect with brand’s and develop relationships I make sure I present everything to the highest standard. Coming from the perspective of a brand founder I understand how a company likes to see their product presented and I use this knowledge to my advantage whilst adding my own take on it. Lighting is key when choosing between my i phone or a proper camera to take a photo. Outfits need to be carefully prepared, making sure there aren’t creases or marks on the shoes, flat lays are thoughtfully presented on white cardboard or the perfect stone surface. Whilst I put care and attention into the process and I also post spontaneous shots when the natural light is really good or I suddenly see something that inspires me.

When it comes to choosing from the many social networking platforms I think it’s best to focus on doing a few really well as opposed to spreading myself to thin trying to maintain a million different accounts. Right now Facebook, Twitter, Tumblr and Instagram are plenty in addition to my blog. Snapchat, YouTube, Pinterest and all the rest will have to wait until I get an assistant to help me out. And whilst my social media accounts have become a part of my career it’s still a place I can have fun and express myself creatively.