NATURAL COSMETICS DESTINATION: GREENGLAM AUGSBURG

Natural cosmetics have been on my radar for a while, mainly due to my own brand Intensae which sits within this sector of the beauty industry. I’m drawn towards a healthy lifestyle and incorporating natural skincare into my daily routine was an easy choice, especially with recent formula developments. Demand for natural and organic cosmetics is on the rise and it’s set to increase year by year. According to consultancy company Kline it currently accounts for 13% of the beauty sector at a value of 33 billion dollars. These figures were taken from a recent article in The Business of Fashion. Once niche, natural beauty is becoming mainstream, Edwina Ings-Chambers health and beauty director, Sunday Times Style Magazine mentioned recently that the question she is most frequently asked right now is her opinion on natural beauty. This is a much debated subject with some stating organic can be harmful and synthetic doesn’t automatically mean harmful, see this article from Paula’s Choice as an example. These points are of course true, cyanide is natural after all and synthetic can be ok. But let’s put the extreme examples aside, it’s a fact that unregulated, potentially harmful ingredients such as petrochemicals (see this huff post article for more information) are used in every day products such as hair conditioner and moisturiser. My experience with natural and organic products has been extremely positive so unless it’s a dermatologist grade result I’m after then I’m all for the naturals baby.

It can be confusing differentiating the good from the bad or the healthy from the unhealthy when in fact everything including water is a chemical. When it comes to industry standards the words ‘natural’ and ‘organic’ can be used very loosely which can result in products that aren’t actually good for our skin. Luckily we have industry trailblazers such as Nina Kraus who founded GreenGlam store in Augsburg. Nina and her husband have a background as pharmacists with a Ph. D in Pharmacognosy. GreenGlam started with just two brands that have an origin as pharmacies, The Organic Pharmacy & KORRES. As the industry progressed Nina added new products from emerging brands, they now offer one of the largest selections of products from just over 100 different brands. This isn’t a case of taking anything and everything that’s natural or organic, brands are vetted beforehand and many don’t make it onto the coveted shelves at GreenGlam. Nina uses her intuition when selecting brands, she has to love the touch, the feel, the smell and the packaging. Her impressive credentials combined with impeccable taste and an astute intuition are no doubt the reason’s why her store has become so renowned.

I recently received my very own box of GreenGlam goodies which included a selection of products from The Organic Pharmacy and Le Baigneur, both of which I hadn’t tried before. The smell of The Organic Pharmacy Moisture Cream for Men is a game changer for me, it’s super luxurious. There is a lot more to say regarding these new products which I will include with more detail in my upcoming winter skincare post.