It’s about planting seeds for a long career…
Blogging is a hot topic. People ask me questions all the time, mainly about how to earn money.
It’s one thing to get some followers on instagram. But if you want to make a career from this (and one with longevity) then it’s useful to make a plan. The bloggers who are big now started 5-10 years ago when things were much easier. Now the rules have changed and it’s harder than ever to cut through the noise and get noticed. I have a personal list of blogging do’s and don’ts – and it’s the don’ts that are most important.
Saying no to most paid opportunities…
There came a point when paid opportunities came through. Unfortunately most of them weren’t great. It’s tempting to say ‘that will be ok’ and take the cheque – because it’s money right?! Integrity is everything and brands look at what you’ve been up to when considering you for a job. So saying no to the small jobs makes space for bigger more attractive opportunities. Then a domino effect begins because those rare jobs become references for new ones and it grows from there.
I’ll never rely solely on social media….
Instagram is the easiest way to present yourself and gain a following online. I can choose one outfit picture, edit it and then post it. Job done. Whereas a blog post takes more effort. First I need to write something which is near impossible some days. Then I like a selection of images which is harder than relying on that one winning shot.
The instagram algorithm was a wake up call. I never want to be at the mercy of a social media platform changing the rules. Maintaining regular blog content is my focus because it’s the most stable place to be. And I love it!
Photography Christian Thumm post production James Samuel for Lookin Good Feelin Fine