Very recently it felt like I had turned a corner with street style photography. This time last year I was mostly posting lifeless looking pictures that did nothing to reflect my personality. This was really frustrating because good imagery is what I’ve been striving for from the beginning and boy it hasn’t been easy. Part of the issue was my confidence in front of the camera which I spoke about in this recent blog post. With practice I’m learning how to look more relaxed and carefree in images without resorting to a big cheesy grin. Beyond that I’m learning through trial and error how to keep things cohesive plus things to look for when location scouting and the best types of natural lighting.

Constant movement is my secret to looking relaxed in photo’s. I used to stand still waiting for the first click of the camera holding a neutral expression and hoping I looked relaxed and cool. In reality I looked depressed! Walking around, moving my arms, my hips, even jumping up and down and spinning around gets me out of my shell. Then the important thing is to keep making subtle movements with each shot and then there isn’t time to think which really helps.

Cloudy days are a winner for me. A light overcast day offers my favourite type of lighting as it’s neutral and generally the most flattering. Direct sunlight can be extremely harsh as it casts heavy highlights and shadows on the face. If you have no choice but to shoot on a very sunny day it’s a good idea to lean your head back slightly as this will prevent shadows forming under the eyes and nose. The golden hour at sunset is popular with bloggers living in LA but as sunnier weather is infrequent here I avoid it. Sunset casts a warm golden light which would clash with my neutral instagram feed. An exception would be a vacation where I’m able to create enough sunshine content to make it a theme for a period of time.

I’m always on the lookout for pale creamy walls. Another way to keep consistency is to work with a colour palette and so I try to look for white and beige backgrounds. I usually wear clothes in earth tones as they complement my skin tone and sticking to a formula that works keeps the vibe consistent. Finding as style that works takes time and in the beginning I experimented with all different things until recently finding what works for me. I still like to change things up otherwise I get bored so with time things will change but I try to keep it to a flow.






  1. August 28, 2017 / 2:12 pm

    I know your issue there! When I first started out taking outfit photos, I felt so awkward in front of the camera! I was so much more comfortable taking photos of food and flatlay but posting photos of myself definitely injected my account with more of my personality, as you’ve mentioned!


    • August 28, 2017 / 2:31 pm

      I would never have known as your street style shots are really good.

  2. August 28, 2017 / 6:43 pm

    I think you’ve probably nailed it now 😀

    • August 29, 2017 / 11:33 am

      Thank you!

  3. September 4, 2017 / 1:41 pm

    Recently came to this conundrum ourselves realizing that our audience wanted to see more of our personalities come out in the things we were writing and creating. Thank you for sharing these thoughts!

  4. heidisplanner
    September 11, 2017 / 6:27 pm

    You definitely have nailed the street style shoots! And I agree with the cloudy days, best photos are there. But I still need to be more comfortable in photos, I’m still so shy with camera!

    Heidi ✨ | Heidi’s Planner | Instagram

    • September 11, 2017 / 6:42 pm

      Thanks Heidi and don’t worry, practice makes perfect : ))