A few weeks ago the PR at AEOS sent me the Optimum Essentials Kit (blue). She also included samples of Pegasus Parfum which I don’t like at all, but whilst the fragrances weren’t to my liking I am still objective and I can’t see them appealing to today’s modern man or women. AEOS stands for Active Energised Organic Skincare, I’m a lover of natural and organic skincare so I was open to give this brand a go. Seeing it up close I definitely don’t love the packaging, I appreciate the simplicity but it certainly doesn’t wow me.
However it’s what’s inside the bottle that really matters, whilst I’m a fan of smart branding and beautiful design I will happily buy an undesirable product if it works wonders on my skin. I thought it was a nice idea of the PR rep to send me a kit, allowing a taster of several products to give me a feel for the brand overall.
I decided on a full out pamper session incorporating several of the products into one skincare ritual. To be blunt the experience wasn’t great, the products smell cheap, they remind me of the apologetic natural skincare from 10 years ago. At this point I was unaware of the pricing and I was shocked when I discovered a cleanser costs £39.99 for 75ml and the kit I received is £68! I honestly thought this brand was at the lower end because everything seems so basic. Luckily there are fantastic all-natural alternatives such a Weleda that offer a lovely simple cleanser for £10. Then there are mid-premium brands such as NUORI who have the most incredible and beautifully packaged cleanser for £25 with 100ml. When I compare AEOS to brands such as Herbivore Botanicals, The Organic Pharmacy, NUORI, Grown Alchemist & Odacité I can only think they are completely out of touch with what’s happening in the natural and organic beauty sector. I appreciate the use of biodynamic farming for harvesting the ingredients. Unfortunately, when compared with other brands the overall experience, price point and branding disappoints me and I wouldn’t recommend this brand, to anyone.
Regular readers might be surprised by this review as I have never been so unhappy with a brand on here before and to be honest I’m uncomfortable having to share this but rather than sending the products back and not writing a review I decided to share my honest thoughts with you. Before finishing this post I briefly spoke with the PR at AEOS who did mention they will relaunch the brand later in the year.